Introduction

Learn 10 simple story rules from a writer’s decade at Disney and see how they make social posts more fun, clear, and moving.

What’s the problem it solves?

Many social posts feel flat because they lack clear stakes, surprise, or emotion. These tips help your content stand out and connect.

Quick Summary

A Disney writer shares ten lessons that shape great stories. First, make your audience care by giving characters clear wants and real stakes. Next, use shapes, colors, or lighting to set a mood without words. Build drama with surprise and tension between what someone wants and what they need.

Think of your brand feed as a TV show that runs each day, with big campaign moments as movies. True comedy comes from real, specific details people recognize. You don’t need brand-new plots – bring your own point of view to familiar formats. Pick one core feeling (theme) and let it guide every post. Finally, plan your story so it loops back from beginning to end for a satisfying finish.

Key Takeaways

• Give your characters clear goals and risks so we care.
• Use visual shapes and colors to stir feelings fast.
• Tease surprises by setting up expectations first.
• Show conflict between wants and needs to drive interest.
• Treat regular posts like episodes, big launches like movies.
• Make humor true and specific to your audience.
• Bring a fresh brand angle to well-known story ideas.
• Pick one strong theme and let it shine in every post.
• Follow a story structure for clear beginnings, middles, and ends.
• End posts with a “full circle” moment that echoes the start.

What to do

• Introduce real faces or people with clear goals in your next post.
• Choose simple shapes or colors that match the mood you want.
• Start a post with a small tease and then reveal the full story.
• Show a character’s desire and what they truly need to learn.
• Plan daily content like a series and spotlight big events as special premieres.
• Add a short funny moment drawn from true details your followers know.
• Use a familiar post style but add your unique brand twist.
• Define one word that sums up your brand vibe and stick to it.
• Map out each post’s opening, peak moment, and satisfying close.
• Create a follow-up post that ties back to your first one for a full-circle feel.

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