Introduction

This guide shows how B2B teams use LinkedIn to turn posts into pipeline with 5 loops, clear tracking, and a 90 day rollout.

What's the problem it solves?

Most B2B teams post at random and chase likes. They lack a clear point of view, a repeatable system, and proof that LinkedIn drives real revenue. This playbook shows how to build a simple, team run engine that turns LinkedIn attention into qualified deals you can measure.

Quick Summary

The article explains five growth loops that winning B2B companies use on LinkedIn. Start with a sharp point of view that challenges common beliefs, then run a light content machine, a planned engagement routine with target accounts, strong distribution across formats, and native conversion tools like docs, polls, forms, and events.

It also gives a full funnel measurement plan. Track quality comments, DM to meeting rates, pipeline, and closed revenue. Follow a 90 day plan to set up roles, post with proven templates, engage key accounts on a schedule, launch native lead magnets, and wire attribution into your CRM. Guard against fake looking activity with clear voice rules and legal friendly workflows.

Key Takeaways

• Arbitrage is big on LinkedIn because few people post and buyers research on their own
• Systems beat personal branding when you need repeatable pipeline
• Five loops matter most: POV to pipeline, content ops, planned engagement, distribution, native conversion
• Measure revenue impact, not vanity metrics
• Use native tools to keep momentum and lower drop off
• Document roles and processes so results do not depend on one person
• Be authentic, avoid pods, respect privacy and industry rules

What to do

• Define a clear contrarian POV backed by customer calls and data
• Pick 3 weekly post templates and batch write for the week
• List Tier 1 to Tier 3 accounts and run a daily 10 minute comment plan
• Turn each post into a doc, carousel, video, newsletter note, and sales opener
• Ship one native lead magnet on LinkedIn and reply with a short DM sequence
• Build bridge assets like a one pager, micro assessment, 90 second demo
• Track ICP comments, DMs, meetings, pipeline, and revenue in your CRM
• Run the 90 day rollout: weeks 1 to 4 POV, 5 to 8 content and engagement, 9 to 12 conversion, then optimize
• Set voice rules and legal guidelines so the system stays real and compliant
• Review dashboards weekly, improve the best loops, and scale employee advocacy

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