Introduction

Google Ads budgets often leak on hidden issues you never see. Use five simple views to spot waste and save money.

What’s the problem it solves?

The standard Google Ads report mixes good and bad data, hiding where you really lose budget and lowering your return on ad spend.

Quick Summary

This article teaches five segment views you can enable with one click in Google Ads to uncover hidden waste. First, by network - you’ll catch when search partners suddenly drain your budget with useless clicks. Next, by conversion action - you’ll see which actions really matter and stop paying for low-value events.

Third, by ad asset - you learn which sitelinks or callouts truly lift conversions so you can pause the rest. Fourth, by keyword - you check which keyword and ad pairings work best and realign your message for higher relevance. Finally, by device - you audit performance on desktop, mobile, or tablet to fix landing pages or cut out poor-performing devices.

Using these segments helps you move from guesswork to clear insights, so you can turn off waste and focus spend on what drives real results.

Key Takeaways

• Network segments reveal if search partners are overspending.
• Conversion action segments show which actions earn true value.
• Asset segments measure each extension’s real conversion impact.
• Keyword segments expose mismatches between keywords and ad copy.
• Device segments highlight which devices give the best or worst results.
• Not every segmented insight is useful - focus on data that drives action.

What to do

• In Google Ads, click Segment above your stats table and choose Network to check search partner spend.
• Use Segment > Conversions > Conversion actions to mark only your top goals as primary.
• Go to the Assets table, choose Segment > This Extension vs Other, and pause assets that don’t boost conversions.
• In the Ads table, pick Segment > Keyword text to see which keywords work with each ad and refine your ad groups.
• In your campaign view, select Segment > Device to find underperforming devices and exclude or fix their landing pages.
• Review each segmented report regularly to catch new issues and keep your budget working hard.

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