Introduction

We tested 600,000 pages to see if AI content hurts Google rankings. It shows Google neither punishes nor favors AI pages.

What’s the problem it solves?

Many people worry that using AI to write or help write content will make their pages drop in search results.

Quick Summary

Researchers grabbed the top 20 results for 100,000 random keywords and ran 600,000 pages through an AI detector. They found only 13.5% were pure human and 4.6% were pure AI; the rest mixed both. This mix suggests AI help is common in top content.

They then checked if pages with more AI writing ranked lower or higher on Google. The link between AI use and position was basically zero. A tiny edge appeared for pages with less AI at the very top spot, but it was small.

In the end, Google seems to care more about whether content is useful than how it was made. So you can use AI to help draft, check grammar, or spark ideas without fearing a ranking penalty.

Key Takeaways

• AI help is used on most pages in top search results.
• There is almost no link between AI content share and Google rank.
• The very top page may lean slightly toward more human writing.
• Google focuses on helpfulness, not on whether AI was used.
• Pure AI content can rank, but mixing human insight usually works best.

What to do

• Feel free to use AI tools for drafts, grammar, and ideas.
• Always review and add your own insight for better quality.
• Focus on making content useful and clear for readers.
• Run AI checks if you want to know how much your pages rely on AI.
• Track how users respond and adjust based on real feedback.

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