Introduction

AI is changing how teams build products from the ground up. It’s not just faster-it’s a whole new way of thinking and working.

What's the problem it solves?

Most companies don’t yet realize how deeply AI will reshape product teams. This article explains how AI will change the tools, roles, and systems behind how products are created and sold.

Quick Summary

The shift to AI is as big as the move from desktop software to the cloud. It doesn’t just affect the tools we use-it changes the way product teams think, build, test, and grow. Traditional ways of planning and organizing teams will soon be outdated. AI allows teams to try more ideas faster, build better products, and reach customers in new ways.

Instead of long documents and slow meetings, AI helps teams go straight from idea to working prototype. Instead of guessing what users want, teams can test many versions at once. Roles are blending too-PMs write code, and engineers shape the product experience. The old way of doing things is being replaced by tighter feedback loops, smarter tools, and teams that work like small startups-even at scale. Product growth, pricing, and even how people find software is changing, with AI tools and systems doing more of the “thinking” and choosing for users.

Key Takeaways from the article

• AI will change every part of product work, not just speed it up
• Teams will go from writing long docs to building real prototypes quickly
• AI makes it possible to test more ideas and explore more paths
• Job roles will blur-PMs, engineers, and marketers will share tasks
• Older tools and tech stacks won’t work well in this new world
• Product growth will depend on being found by AI, not just people
• Pricing will shift from subscriptions to charging for outcomes or usage
• The future belongs to “AI-native” teams who think and build differently
• Reforge is launching new tools and courses to help teams lead this shift

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