B2BVault's summary of:

AI Overviews Cite AI-Generated Content More Than Human Writing

Published by:
Ahrefs
Author:
Si Quan Ong

Introduction

Google’s AI summaries often point to other AI-made pages instead of human-written ones. This can create a loop where AI learns from AI, not real experts.

What’s the problem it solves?

People rely on AI Overviews to get quick answers, but if these summaries pull mostly AI-generated content, they risk spreading mistakes or made-up facts.

Quick Summary

Researchers checked one million search results that featured Google’s AI Overviews and looked at the top three links each summary cited. They found only 8.6% of those links were fully human-written, while 3.6% were pure AI and the rest mixed both. Compared to general web pages, AI Overviews cite more AI content than you’d expect.

This shows Google’s summaries don’t favor human sources over AI ones. Since most new pages already include some AI content, the AI Overviews end up feeding on themselves. As AI-made content grows on the internet, machine-written answers keep referring to other machine-written pages, forming a feedback circle.

Even with Google’s methods to fact-check (RAG), this trend may spread errors and bias because machines are talking mostly to machines. Users should know that AI Overviews may not be citing the best or most reliable sources.

Key Takeaways

  • AI Overviews cite AI or AI-assisted pages in nearly 88% of cases.
  • Fully human-written sources make up under 9% of the citations.
  • This creates an AI feedback loop, where summaries reference other machine-made content.
  • Google’s AI does not rank human sources higher when picking links.
  • The web already has a high share of AI-assisted pages, so AI Overviews reflect that mix.

What to do

  • Check AI Overviews against trusted, human-edited pages before sharing.
  • Use AI content detectors to see if a source is machine-made or human-written.
  • Seek multiple sources, especially for important facts or research.
  • Rely on expert-written articles and official studies when accuracy matters.
  • Give feedback to AI tools or search engines when you spot mistakes or hallucinations.

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