Introduction

AI is changing PLG by helping small SaaS teams grow faster, automate more, and scale without adding extra people.

What's the problem it solves?

Most SaaS teams depend on manual work and slow onboarding to grow. AI fixes this by automating key steps, saving time and cost.

Quick Summary

Wes Bush and Aakash Gupta explained how AI changes every stage of product-led growth. With the right stack, small SaaS teams can scale like large ones.

The new AI stack includes copilots like Claude Projects and NotebookLM, agent tools like Lindy and Relay, and builders like Bolt and Lovable. Together, these automate onboarding, pricing, and GTM, helping users reach value much faster.

AI-driven workflows reveal upsell chances, personalize outreach, and cut waste. Reverse trials and usage-based pricing are rising. But the real edge now is taste - simple design, polish, and focus win where features can be copied.

Key Takeaways

• AI speeds up every PLG stage from onboarding to GTM.
• Usage and reverse-trial pricing fit AI costs best.
• Copilots, agents, and no-code tools form the new stack.
• Teams shrink while output grows.
• Taste and design are the new moat.

What to do

• Add one new AI tool each week from the list.
• Use AI onboarding to cut activation time.
• Update pricing to match usage and value.
• Re-engage inactive users with AI insights.
• Focus on design and smooth user experience.

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