Introduction

Getting quoted in the news is more valuable than ever - it boosts SEO, trust, and even AI mentions. Here's how to do it yourself.

What's the problem it solves?

Brands want to be seen in search, AI results, and social media - but struggle to break through with content alone. Being quoted in trusted media builds reach, backlinks, and credibility without needing a big PR budget.

Quick Summary

AI tools like ChatGPT, Gemini, and Google Overviews are pulling more data from journalistic sources. That means a well-placed quote in a news article could reach further than your own blog or post. This shift makes earned media a key growth tactic for modern brands.

You don’t need to be famous or hire a PR agency to get quoted. You just need to show up in the right places, offer clear insights, and build relationships with journalists. Amanda lays out two main paths: passive “set it and forget it” setups (like HARO, Qwoted, or Terkel), and active outreach through social and email.

Success comes from sharing helpful, non-generic takes in niche areas. A strong quote is short, specific, and easy to understand. Once you get published, reuse that mention - post it on social, add it to a press page, or turn it into new content. Tools like SparkToro help you find where your audience hangs out and who influences them, so you can pitch smarter and show up where it counts.

Key Takeaways

• Journalistic quotes are now showing up in AI results and Google summaries
• You don’t need a PR firm to get quoted - just a clear POV and some smart outreach
• Platforms like HARO and Qwoted help reporters find expert voices
• Reporters want quick, clear, non-obvious quotes from real practitioners
• Share your quotes across your brand channels and repurpose them into content
• Tools like SparkToro help you pitch the right people, not everyone
• Being helpful, relevant, and niche wins over generic pitching

What to do

• Set up alerts and profiles on HARO, Qwoted, Terkel, etc.
• Follow and interact with journalists in your space on LinkedIn or X
• Send two types of email pitches:
  • “If you ever cover X, I can speak on Y” (open-ended)
  • “I saw your story on X, and we have new data on Y” (specific)
• Write 1–3 sentence quotes with clear, useful insights
• Reuse earned mentions: social carousels, blog posts, brand kits
• Use SparkToro to find the right sites, social accounts, and topics your audience follows
• Track what your audience is Googling or talking about in forums to inform pitches
• Be consistent - good PR takes time, not perfection

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