Introduction

CMOs are going all-in on AI, with 83% feeling positive and most planning to invest millions in it over the next 3 years.

What's the problem it solves?

The article explains how CMOs are moving from fear and doubt to action and investment when it comes to using AI in marketing. It also shows how AI is shifting from simple tools to a core part of how companies talk to and serve customers.

Quick Summary

In the last year, marketing leaders have become much more confident in using generative AI. A global survey of 200 CMOs shows that only 8% now reject AI, and most are ready to invest big money into it. Instead of using AI just for simple tasks like image creation, marketers are exploring video editing, product suggestions, personalized outreach, and even translating content for global audiences.

Still, while AI makes it easier to create more content, there's a risk of overwhelming customers. Marketers are being warned not to flood people with too much, just because they can. The smarter move is using AI to make messages more personal and better timed. Many CMOs already use it to suggest products or guess when someone is most likely to engage. But to truly use AI well, marketing teams will need help from sales, product, and customer service teams to make it work across the whole company.

Key Takeaways from the article

• CMO confidence in AI has grown sharply, while fear and rejection have dropped.
• Most marketing leaders plan to spend over $10 million on AI tools in the next three years.
• AI is being used for more than just content creation-like video work, product tips, and timing outreach.
• Personalization is a top reason CMOs use AI, especially during tight budgets and economic strain.
• Leaders are warned not to overproduce content just because it’s easier now.
• Successful AI use in marketing needs teamwork across departments-not just marketing alone.

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