B2BVault's summary of:

Cursor Hit $1B ARR in 24 Months: The Fastest Scaling SaaS Ever?

Published by:
SaaStr
Author:
Jason Lemkin

Introduction

Cursor reached 1B ARR in under two years and broke every growth record. This shows how fast a true AI native product can scale.

What's the problem it solves?

Most SaaS tools grow slowly because the product is not strong enough on its own. Cursor proves that with a product people rely on every day, you can grow without ads, sales teams, or heavy marketing.

Quick Summary

Cursor grew from zero to 1B ARR in only 24 months. It grew faster than any SaaS company in history, and even faster than OpenAI in its early years. The company raised money at a speed and scale no one has seen before, jumping from a 2.6B valuation to 29.3B in under a year.

The key reason is simple. Developers love the product and stick with it. Cursor reached 1M users and 360K paying users with no marketing spend. It converts at 36 percent, while most freemium products convert at 2 to 5 percent. This is because Cursor makes coding far easier and faster, and users do not want to go back to normal tools.

Big investors like Accel, Coatue, NVIDIA, Google, Thrive, and a16z all backed the company because they see Cursor as core AI infrastructure, not just a coding tool. Even OpenAI tried to buy Cursor and then bought a weaker rival instead when the deal failed. Cursor has hit a level of product market fit that is rare. Users cannot imagine working without it.

Cursor also runs with huge efficiency. It has about 300 employees and still generates over 3.3M ARR per person. That is far above the top public SaaS companies. With this growth and efficiency, Cursor could reach an 80B to 120B value before 2027 if it keeps doubling its revenue each year.

Key Takeaways

  • Cursor is the fastest growing SaaS in history.
  • It reached 1B ARR in 24 months with zero marketing spend.
  • A 36 percent conversion rate shows extreme product market fit.
  • Investors see Cursor as AI infrastructure, not a simple tool.
  • OpenAI tried to buy Cursor but failed.
  • Team efficiency is 3 to 5 times higher than top SaaS benchmarks.
  • Cursor proves AI native products can scale far faster than old SaaS models.

What to do

  • Build products people depend on every day, not products that are only slightly better.
  • Aim for real product market fit where users never want to switch back.
  • Use PLG only if the product is truly 10x better, not 10 percent better.
  • Focus on strong usage data before chasing big fundraising.
  • Design for a huge market that is still growing fast.
  • Use AI to improve both the product and the company’s efficiency.
  • Let the product drive growth before you invest in sales or marketing.

The B2B Vault delivers the best marketing, growth & sales content published by industry experts, in your inbox, every week.

Consumed every week by 4680+ B2B marketers from across the world

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Explore the rest of the B2B Vault