Introduction

Growth doesn’t last forever. Every company needs a plan for what happens when their first big success starts slowing down.

What's the Problem It Solves?

Many companies grow fast at first but hit a wall when their main product or growth method stops working. This article explains how to plan the next big move before that slowdown happens-by creating new ways to grow, building better loops, or launching new products at the right time.

Quick Summary

After a company finds something that people want and starts growing fast, the next step is figuring out how to keep that growth going. But growth doesn’t last forever. At some point, the main product or marketing trick won’t be enough to keep getting new users or making more money. That’s when the company has to shift gears and find new ways to grow.

The article shares lessons from companies like Pinterest, Eventbrite, and Grubhub. Each one had to learn how to build new systems to attract people, keep them engaged, or make more money. Some of their ideas worked, and some didn’t. But the biggest lesson is this: great companies don’t wait until growth stops-they prepare early by stacking new "growth curves" on top of the old ones. This helps them keep going, even when the first big win starts to fade.

Key Takeaways from the Article

• Growth from one product or method won’t last forever-it always slows down.
• Companies must plan early for the next wave of growth before things stall.
• This next wave might be a better growth system, a new product, or a new customer group.
• Building new growth takes time, so it should start before the current method fades.
• Big companies that keep winning (like Pinterest or Eventbrite) succeed by building new growth engines again and again.
• Mistakes are common-even successful companies often try the wrong ideas. What matters most is learning and adjusting fast.
• Growth is like climbing waves-one at a time, in the right order. That’s how long-term success happens.

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