Introduction

Sellers don’t need more slides-they need the right help at the right time. Deal-first support gives them what they need to win now.

What's the problem it solves?

Old methods of helping sales teams focus too much on general competitor info. But modern deals move fast, and sellers need real-time, deal-specific help to close sales.

Quick Summary

Sales teams used to rely on comparison sheets and company-level research to learn about competitors. But today’s deals are more complex, and what worked in the past doesn’t cut it anymore. Sellers are no longer looking for long documents-they need quick, useful insights delivered directly in their tools, like Slack or their CRM.

Deal-first competitive intelligence means helping sellers inside the deal, not just about the competitor. It gives real-time advice when things shift fast-like a new stakeholder showing up or a surprise product from a rival. This way, sellers stay ahead and don’t lose deals to unexpected turns. And it doesn’t just help close more deals-it also lets marketing teams see what actually works and where they can improve.

Key Takeaways from the article

• Traditional sales help is too slow and general for today’s fast-changing deals
• Deal-first help gives sellers specific advice when they need it, not after
• This support should live in Slack, email, and sales tools—not in static documents
• AI can scan deal data to deliver tailored tips automatically
• This new approach helps close more deals and proves marketing’s real value
• Buyers expect vendors to understand their situation and respond fast
• Automating this help lets marketing teams focus on bigger projects and strategy

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