B2BVault's summary of:

From Demos to Deals: Insights for Building in Enterprise AI

Published by:
A. Horowitz
Author:
Kimberly Tan & others

Introduction

AI tools look cool in demos, but turning them into real, useful products is much harder. Speed and trust are now everything.

What's the problem it solves?

This article helps startup founders understand what it really takes to build and grow strong AI companies in the enterprise world. It explains why old software rules don’t always apply, and what makes AI tools succeed today.

Quick Summary

In the world of big businesses, AI is hot. But building real AI tools that work day-to-day is much harder than making a flashy demo. Customers need more than a cool product-they need tools that are reliable, smart about their business, and safe to use. That means AI startups must do the tough behind-the-scenes work to turn demos into tools people actually use and trust.

AI companies are also growing faster than regular software companies. Big businesses are ready to buy, they’re spending more, and they’re moving quickly. But that also means more people are trying to build AI apps. It’s easier than ever to create one, but standing out is tough. Startups have to be super fast, build trust with customers, and create something that’s hard to copy. The winners are those who get in first, build strong habits with users, and plug into real business systems so deeply that no one wants to switch.

Key Takeaways from the article

  • A cool demo is not enough. Real products take hard work to make safe and useful.
  • Big companies want AI tools and are buying fast, often with large budgets.
  • It’s easier and cheaper than ever to build an AI app, so the market is crowded.
  • Speed matters. Getting there first helps build a trusted brand.
  • To stay ahead, you must build deep into your customer’s daily work so they won’t want to switch.
  • Being helpful, trustworthy, and part of a bigger system makes your product stronger over time.
  • In AI, the real advantage isn’t just the tech-it’s building something people actually need, use, and rely on every day.

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