Introduction

Google is now showing social media posts inside search results. This change is giving LinkedIn, Twitter, and Threads more visibility.

What's the problem it solves?

Google wants search results to feel more human and up to date. Blog posts alone do not always show real opinions, reactions, or fresh takes. Social posts fill that gap.

Quick Summary

Google has started pushing social media posts directly into search results. LinkedIn posts, Twitter threads, and Threads content are now ranking for many searches. Since October 2025, these platforms have seen massive jumps in organic visibility.

LinkedIn posts gained over 2.2 million estimated sessions in just two months. Twitter saw the biggest jump, with over 19 million more monthly sessions. Threads also grew fast, even though it is newer. This shift lines up with Google rolling out a stronger version of the "What People Are Saying" feature.

The posts that rank well are usually long, clear, and written like mini blog posts. Many are optimized around a topic and even include links. Google seems to reward social content that explains things well, not short throwaway posts.

Key Takeaways

• Google is blending social content into normal search results
• LinkedIn posts are now ranking for company, people, AI, and career searches
• Twitter threads gained the biggest visibility boost
• Long, well-written posts perform better than short updates
• Social media is starting to matter more for search exposure

What to do

• Treat some social posts like mini blog articles
• Write clear, helpful posts around one main topic
• Test longer LinkedIn posts optimized for common questions
• Do not rely on this fully yet, but run small experiments
• Talk to your SEO team before changing your full strategy

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