Introduction

A small CRM startup used LinkedIn to get more leads fast. Their posts worked because they felt real and useful, not like ads.

What's the problem it solves?

Most B2B companies post dull, link-heavy updates on LinkedIn and get no leads. Clarify shows how to use LinkedIn the right way so it becomes a real source of buyers.

Quick Summary

Clarify is a young AI CRM startup fighting huge brands. Instead of wasting time on weak LinkedIn posts, they built a serious plan. They treated LinkedIn like its own place, not a dumping spot for blog links. Their founders shared real stories, lessons from calls, clear takes, and honest wins and losses.

They also built a simple content system. They asked leaders questions every week, recorded answers, and turned those ideas into many posts. They grouped all content into four buckets: personal stories, business lessons, industry takes, and news reactions. This kept their page fresh and clear.

Then they went bigger by working with LinkedIn creators, helping employees post in their own voice, and repeating any post style that already worked. In six months, LinkedIn became their top lead source.

Key Takeaways

• LinkedIn is its own channel and needs native content
• Personal posts from founders get far more trust than company pages
• A weekly interview system creates real ideas without taking much time
• A clear content structure stops random posting
• Creator partners boost trust and reach
• Employee voices beat brand voices
• Repeat what works instead of starting from zero each time

What to do

• Post native LinkedIn content without links
• Build a simple weekly interview flow to gather ideas
• Sort all posts into four buckets to keep the mix balanced
• Work with creators who reach your target buyers
• Help employees post in their own style
• Track top performing posts and reuse winning angles

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