Introduction

Big SaaS companies are now using interactive demos to help buyers explore products faster. This gives users a clear idea before booking a call.

What's the problem it solves?

Many SaaS websites only tell users what a product does, but that’s not enough. People want to try it out for themselves before talking to sales. Interactive demos solve this by letting users experience the product directly on the site.

Quick Summary

This article looks at how the biggest SaaS companies are using interactive demos to improve how they sell. More companies are moving beyond just product pages and adding demos on homepages or creating full demo centers. This lets users find the right product details easily and learn by doing, instead of just reading.

Some companies worry that interactive demos might hurt demo bookings, but the opposite is true. The demos often attract better leads and make buyers more confident. Also, many companies don’t require signups to view demos, which makes it easier for users to explore and come back when they’re ready. In some cases, teams also use these demos in sales conversations and product updates to guide users through new features.

Key Takeaways from the article

• One-third of top SaaS companies now use interactive demos on their websites.
• Demos are most often placed on product pages, homepages, or demo centers.
• A growing trend is to create multiple smaller demos for specific use cases.
• Most companies do not require sign-ups to access product demos.
• Interactive demos help attract higher-quality leads and boost user trust.
• Sales and product teams also use these demos for training and onboarding.
• Tools like Navattic help teams build, manage, and share demos quickly.
• The most common demo buttons say things like “Take a Tour” or “View Demo.”
• Adding demos above the fold improves how many users engage with them.
• Showing the product in action helps buyers decide faster and reduces drop-off.

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