B2BVault's summary of:

How I Turned Forgotten Ideas into Consistent Posts (My 3-Step Content System)

Published by:
Buffer
Author:
Jefflin Persis

Introduction

Forgotten ideas can fuel your next viral posts. This 3-step system turns old drafts into consistent content that builds reach fast.

What's the problem it solves?

Most creators collect great ideas but never publish them. They get stuck overthinking, lose consistency, and miss out on growth. This article shows a simple way to turn those forgotten notes into regular posts that grow your audience.

Quick Summary

Jefflin Persis used to jot down ideas only to forget them. When she revisited her notes years later, she found dozens of unused concepts. That sparked a mindset shift - to create because she cared, not because she had to. By caring more about sharing than perfection, she built consistency and doubled her reach in under two months.

Her 3-step content system starts with documenting every idea the moment it appears. Whether it’s a note, voice memo, or app entry, capturing ideas in real time prevents them from fading. Tools like Buffer’s Ideas tab make it easy to turn quick notes into drafts ready for posting.

The final step is to keep things simple: create, edit, post, repeat. Overcomplicating the process kills momentum. Instead, small consistent actions - not big plans - lead to results. Within weeks, Jefflin saw viral growth on Instagram and LinkedIn by simply showing up regularly.

The article also highlights practical ways to find content ideas when you’re stuck: using Buffer templates, learning from peer-curated idea lists, and brainstorming with AI tools like ChatGPT or Perplexity. To stay motivated, join communities or pair up with an accountability buddy - collaboration keeps consistency alive.

Key Takeaways

  • Consistency beats perfection - showing up matters more than flawless posts.
  • Capture every idea the moment it strikes; ideas disappear fast.
  • Keep your system simple: write, edit, post, and repeat.
  • Use tools and templates to overcome creative blocks.
  • Join a supportive community or partner with another creator to stay on track.

What to do

  • Revisit your notes or drafts - pick 3 ideas to turn into posts this week.
  • Build a habit of recording every new idea instantly.
  • Use an app like Buffer or Notion to organize and schedule content.
  • Stick to a repeatable system - no overplanning.
  • Find a content buddy or join an online creator group for accountability.
  • Focus on showing up consistently - growth compounds over time.

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