Introduction

Small wording changes helped a brand show up more in AI answers. This explains how simple sentence structure drove 642% more citations.

What's the problem it solves?

AI tools do not read like humans. They often miss context and connect the wrong ideas. This makes brands invisible or misunderstood in AI answers.

Quick Summary

AI engines need clear structure to understand what a page is about. HubSpot tested a simple writing method called semantic triples. This method uses clear sentences that follow subject, action, object. Example: HubSpot can automate email marketing.

The team rewrote key parts of pages into short bullet points using this structure. They did not rely on this alone. It worked together with SEO basics like links and schema.

The result was big. Mentions of HubSpot in AI answers went up by 58 percent. Direct citations of HubSpot pages by AI went up by 642 percent.

Key Takeaways

• AI needs more context than humans
• Clear sentence structure helps AI connect ideas
• Semantic triples guide AI on what your brand does
• This works best with strong SEO basics
• Overdoing it hurts human readers

What to do

• Rewrite key facts using subject action object sentences
• Add one semantic triple per main idea
• Put the most important info early in sentences
• Use this more on reviews, comparisons, and list posts
• Keep content readable for humans first

‍