Introduction

Most buyers want clear pricing and fast demos, but many companies still hide them. This guide shows how to fix that for good.

What's the problem it solves?

Many company leaders are scared to show product info, pricing, or let buyers try tools before speaking to sales. This blocks sales and creates a bad buying experience. The article helps marketers convince leaders to put buyers first, making it easier for people to choose and buy.

Quick Summary

Today’s B2B buyers expect the same easy experience they get from shopping online. But most companies still make people jump through hoops just to see a demo or learn the price. This slow, outdated way of selling turns away buyers who already know what they want and don’t want to wait.

The article explains that giving buyers more freedom helps them make faster choices, and it leads to more sales. It shows how top SaaS companies are already doing this by adding demo videos, sharing pricing on their websites, and replying quickly to demo requests. It also gives five steps to help marketers get their company leaders on board with these changes. The goal is to improve trust, speed up the sales cycle, and make it easier for people to buy.

Key Takeaways from the article

• Buyers want to try products, see pricing, and talk to sales fast.
• Hiding this info only slows things down and loses sales.
• Top companies now use interactive demos and fast replies to make buying easy.
• Public pricing helps buyers decide faster and avoids bad sales calls.
• Use outside research and your own data to show leadership what buyers really want.
• Start small, test changes, and share results to build trust with your team.
• Work closely with sales and product teams to align on goals.
• Make updates step-by-step, not all at once, and treat each as an experiment.
• Better buyer experience = faster deals, happier customers, and more revenue.

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