Introduction

Make an offer so good your users can’t ignore it. This guide shows how to build one that truly makes people want to sign up.

What's the problem it solves?

Many product-led companies lose users because their offer is weak or confusing. This article teaches you how to make a clear, exciting offer that gets people to sign up and stick around.

Quick Summary

When people land on your website, they decide in seconds if your product is worth trying. If your offer doesn’t clearly show the value, they’ll leave. The goal is to make your offer so good and so easy to understand that users feel like they’d miss out if they didn’t sign up. This article explains how to do that.

It’s broken into three main steps. First, define what your product really does for the user, why it’s better than others, and how you reduce the risk of trying it. Next, craft simple, strong messages that show this clearly on your homepage. Finally, launch your new page fast-don’t wait to make it perfect. Even a simple version, if clear and strong, will work better than a fancy one with weak words.

Key Takeaways from the article

• A good offer is a clear promise that solves a real problem
• Focus your offer on three things: the result, what makes it better, and why there’s no risk in trying
• Your homepage needs six key parts: value statement, problem, solution, proof, risk-reducer, and call to action
• Use real examples and stories to build trust and make your offer believable
• Don’t guess-test your ideas with users or teammates to see what hits
• Launch quickly; you can always fix and improve later
• If your offer is strong, users will not only sign up but also pay and stay