Introduction

In-app tutorials help users learn how to use your product without leaving the app. Done right, they make people stay longer and use more.

What's the problem it solves?

New users often get confused or stuck when they first try a product. In-app tutorials help them move forward by showing clear, step-by-step help right inside the app.

Quick Summary

In-app tutorials are small guides that teach users how to use your product by showing them what to do, when they need it. These can be checklists, tooltips, short videos, or interactive steps. Unlike long product tours, these tutorials break things down so users don’t get overwhelmed. They also let users learn at their own pace and based on their specific needs.

The article explains different types of tutorials and when to use them. For example, tooltips work well for small hints, while checklists help users stay on track. Real-life examples from companies like Duolingo and Groupize show how smart tutorials can help users reach their goals faster, increase activation, and lower the chance of quitting. The article also shares best tips, like personalizing the tutorial to each user, making them interactive, and using data to improve them over time.

Key Takeaways from the article

• Tutorials should teach by doing, not just showing
• Break tutorials into short, easy steps so users don’t feel lost
• Use tooltips, checklists, and guided flows based on user actions
• Let users pick their path or skip steps that don’t matter to them
• Use surveys to learn about users and show the right tutorials
• Keep tutorials simple, clear, and goal-focused
• Add a help center for users who want to explore more on their own
• Test and track what works best and update your tutorials often

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