B2BVault's summary of:

How to Create Product Walkthroughs That Convert (+ Examples)

Published by:
Navattic
Author:
Natalie Marcotullio

Introduction

Good product walkthroughs help users learn fast, use features better, and want to stick around. Here’s how to build them right.

What's the problem it solves?

Many people sign up for software but leave because they feel lost or confused. They don’t know what to do, where to click, or how the tool helps. This article shows how to use walkthroughs to guide users step by step, keeping them engaged and more likely to buy or stay.

Quick Summary

A product walkthrough is a guide inside an app that teaches people how to use it. It shows users the most important parts, step by step, using tooltips or pop-ups. Walkthroughs can help with setup, explain new features, and stop users from quitting when they’re stuck.

The article shares real examples from tools like Asana and Adobe, where walkthroughs helped users learn faster and adopt changes more easily. It also explains how to plan and build a walkthrough, choose what to show, and test what works. There are tips on using both walkthroughs and demos together, and a list of tools to help build them without needing to code.

Key Takeaways from the article

  • Walkthroughs help users feel confident using your product from day one.
  • They are not the same as demos. Walkthroughs happen inside the app. Demos are shared links or videos.
  • Use walkthroughs when users need help with setup, updates, or learning something new.
  • A good walkthrough includes clear steps, tooltips, and a helpful message.
  • Segment walkthroughs based on who the user is or what they need.
  • Watch how users interact with your walkthrough and improve it over time.
  • Use walkthroughs and interactive product tours together to teach before and during app use.
  • Tools like UserGuiding, Chameleon, and Appcues can help you build walkthroughs easily.
  • Start simple, test often, and always keep the user in mind.

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