Introduction

Your brand’s tone of voice makes people recognize and trust you. When it stays consistent, everything you publish feels unmistakably yours.

What’s the problem it solves?

Most companies struggle to sound consistent across their content. Without clear rules, every post, email, or ad ends up sounding different. The article explains how to define your brand’s tone of voice so everyone on the team writes in the same recognizable way.

Quick Summary

A brand’s tone of voice is as important as its visuals or logo. It helps people know who you are and what you stand for. But many companies depend on one “tone goalie” who approves every piece of content. That doesn’t scale. Instead, teams need shared tools and rules to make the brand voice easy to copy and repeat.

Storyarb’s 6-axis tone calibration tool helps brands describe their voice clearly. It looks at six things: how formal you sound, how expert your readers are, how opinionated you are, whether you focus on now or the future, if you speak to local or global audiences, and how bold your humor is. Once you know where you fall on each axis, you can write and edit consistently, even across different channels.

The article also shares a fun shortcut: pick a pop culture character and write like them. It’s a simple way to give your writing personality while keeping it easy for different writers to follow. The goal is that your audience should instantly know it’s you from just a few words.

Key Takeaways

• A clear tone of voice builds trust and makes your brand recognizable.
• Don’t rely on one person to guard tone - document and share it with your whole team.
• Use the 6-axis tone tool to define your style: formality, audience expertise, subjectivity, time focus, geography, and boldness.
• Be consistent across channels but adjust for context (social, email, website).
• Humor and casual tone can be professional if it fits your audience.

What to do

• Write down your tone of voice rules and examples.
• Use Storyarb’s 6-axis tool to map your brand’s tone.
• Pick a pop culture character that matches your voice for easy reference.
• Train your team on tone consistency instead of relying on approvals.
• Review your content often to check if it still matches your tone.
• Test humor and boldness with your audience - keep what feels natural.

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