Introduction

A big change is coming in how AI tools share ideas and products. Learn simple steps to stay ahead so you control the game, not let it control you.

What’s the problem it solves?

Companies face a new AI distribution shift and often join too late or without a plan. This leaves them at a big disadvantage when platforms set the rules.

Quick Summary

First, the article explains that AI technology grew fast but where we share and spread it is just starting to change. In past waves, tech came first and then platforms formed to deliver value. Now, AI chat tools like ChatGPT and Claude compete, and old channels like search and ads are slowing down.

Next, it lays out a three-step cycle of every big platform shift: finding its special edge, opening to outside builders, then locking down once it wins. Every company must join early or face a world where the gates close and only insiders win.

Finally, it offers a guide on how to play this game. It says firms must pick which platform to back, judge them by real user interest not just size, and join with both entry plans and exit plans. It shows four ways to build strength: own part of the user experience, fit into real work steps, gather special data, and make small network effects that keep you safe when platforms change.

Key Takeaways

• AI platforms will open up soon and then close their gates once they win.
• Joining early without a plan means you waste effort or become a minor feature.
• Picking a platform needs more than user numbers; focus on real user use and loyalty.
• You must build parts of the user experience, not just sit on the platform.
• Start with an exit plan so you aren’t stuck when the platform changes rules.
• Small data loops and niche connections can protect you from big platform shifts.

What to do

• Choose one AI platform to back and focus your efforts there.
• Check platform health by seeing how often and how long users stay and return.
• Design your entry with an exit in mind: plan how to own your own user ties.
• Build into real work steps so your tool feels part of the job, not just an add-on.
• Collect special context from users to form your own data moat.
• Create small network effects where your users help grow each other’s value.
• Move fast before the gates close and the platform locks down its ecosystem.

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