Introduction

Big companies don’t run content like small ones. This article shows how to plan, lead, and grow content teams in large companies.

What's the problem it solves?

Content marketing at large companies is harder to manage. With more people, bigger goals, and many teams to serve, it’s tough to stay fast, creative, and focused. This article explains how to lead content efforts in big companies without losing quality or speed.

Quick Summary

In a startup, content is fast and simple. But in large companies, content is a mix of long plans, big teams, and many requests from across the business. It’s not just about writing blog posts -it’s about building systems, managing partners, and showing the value of your work to many people.

Enterprise content teams need clear strategies. Leaders must connect content plans to business goals, document processes, and work with outside help. Contractors, agencies, and other departments play a key role. Teams should build strong relationships with vendors, track content performance carefully, and organize work into clear systems.

A strong enterprise content leader does more than publish articles. They must guide people, set priorities, and support other teams. It’s about managing the entire ship -not just steering it, but also making sure everyone onboard is aligned and moving in the right direction.

Key Takeaways from the article

• Content in big companies moves slower, but can go further
• Clear strategy beats random tactics -start with the “why,” not the “how”
• Managing contractors and agencies well is a must-have skill
• Strong vendor relationships save time and raise content quality
• Teams should balance their own content goals with support for other departments
• Systems like intake forms and content tiers help manage endless requests
• Leaders must track content success beyond just traffic (like how it helps sales or other teams)
• Enterprise content teams take on many non-writing projects that bring big value
• Content marketing is changing -roles may shift to growth, brand, or product teams
• Success comes from building smart systems, leading clearly, and staying focused on business goals

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