Introduction

Not all leads are worth chasing. Learn how to spot which buyers are ready to act so your team can stop wasting time and close more deals.

What's the problem it solves?

Sales and marketing teams often waste time on leads that go nowhere because they can’t tell who is truly ready to buy. This article shows how to use buying intent data to find the leads that matter most.

Quick Summary

Many businesses struggle to tell which leads are serious buyers and which ones are just browsing. This confusion slows down sales and wastes resources. Buying intent data helps solve this by showing which prospects are likely to buy based on their actions.

There are different kinds of intent data. Some come from your own site or tools, like people clicking on pricing pages or signing up for demos. Others come from partners or outside companies that track behavior across many websites. You can also spot signals through emails, social media, search terms, and even what people say during calls.

Once you understand where buyers are in their journey -just learning, comparing options, or ready to buy -you can act faster and smarter. You can send better emails, follow up at the right time, and make your pitch fit what the buyer actually wants. Tools like UserGems help track these signals and give you a clear picture of who to talk to, when, and how.

Key Takeaways from the article

• Buying intent shows you who is likely to buy based on what they do, not just who they are.
• There are three main kinds of data: from your site (first-party), from partners (second-party), and from outside sources (third-party).
• Buyer behavior like clicking on demos, reading pricing pages, or asking questions shows strong intent.
• Intent signals come from many places: websites, emails, social media, search terms, and sales chats.
• Buyers move through three stages: awareness (just learning), consideration (comparing options), and decision (ready to act).
• Tools like UserGems help you track signals like job changes, company growth, or repeated visits to key pages.
• Sales and marketing can use this data to build better campaigns, follow up with the right leads, and close more deals faster.
• Personalized outreach works better when it’s based on actual buyer behavior, not guesses.
• Using intent data helps your team stop wasting time on cold leads and focus on those who are ready to buy.

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