Introduction

Deep Research can save GTM teams 10+ hours weekly by turning messy information into clear reports. Here’s how to use it smartly.

What’s the problem it solves?

GTM leaders often waste hours gathering data, comparing sources, and creating reports. Deep Research speeds this up, but only works well if you know how to guide it.

Quick Summary

Deep Research is one of the first AI tools that can handle complex, non-technical tasks from start to finish. It doesn’t just search - it creates full reports, strategies, and playbooks. The problem is, most people underuse it because they don’t give the AI enough context, don’t shape the prompt well, or rely on weak sources.

To get the most value, you need to “train” Deep Research like you would a junior analyst. That means pointing it to credible sources, sharing detailed company context, asking for a research plan first, and formatting the output so it’s easy to act on. Different AI tools shine in different areas: ChatGPT (best for depth and detail), Gemini (strong backup with high limits), Perplexity (great for source control), Claude and Grok (simple, readable reports).

Real-world GTM use cases show its power: building an attribution model, analyzing competitors’ ads, auditing your homepage, comparing product features, or ranking countries for expansion. Each one can be done in under an hour instead of days, as long as the prompt includes clear goals, context, sources, and format.

Key Takeaways

• Deep Research cuts GTM research from 10+ hours to minutes if used correctly.
• The AI needs handholding: good prompts, clear context, and strong sources.
• ChatGPT is best for deep, complex work; other tools are useful for lighter tasks.
• Use cases include project playbooks, competitor analysis, audits, feature comparisons, and market entry plans.
• Always ask for a research plan first, then adjust before wasting credits.

What to do

• Always give AI context about your company, goals, and limits.
• Point Deep Research to reliable, up-to-date sources.
• Ask it to show a research plan before starting.
• Request a clear, easy-to-skim format with summaries and tables.
• Use ChatGPT for heavy reports, Perplexity for source-focused tasks, and Gemini/Claude for shorter overviews.
• Try practical GTM prompts: attribution models, ad library audits, website critiques, competitor feature comparisons, market entry scoring.