Introduction

In just one quarter, a team of 6 SDRs tripled their meetings per week using smarter data and better workflows, not extra hires.

What's the problem it solves?

The company needed to grow fast but couldn’t afford a big SDR team. They had to figure out how to book more meetings with the same people. This article explains how they used tools and smart planning to make that happen without adding more staff.

Quick Summary

The company was given a huge revenue goal for 2025 but only allowed to hire six sales reps. Instead of giving up, they started “Project Nova”-an internal plan to increase the number of meetings each rep could book. They used tools like HockeyStack, Outreach, and Nooks to build smarter lists, track activity, and reach the right people faster.

They first did the math to see how many leads and calls they needed. Then they set up a system that pulled in good data, filtered out bad targets, and kept everything organized. With this new setup, each SDR went from 5 to 15 meetings per week. It wasn’t smooth from the start, but small changes and fast feedback helped them improve quickly.

Key Takeaways from the article

• The team went from needing 25 SDRs to hitting their goals with only 6.
• They tripled meetings by improving their tools, not by hiring more people.
• The system tracked things like page visits, ad clicks, and email opens to find the best leads.
• Starting small was key-they tested changes with one SDR before rolling it out.
• Real-time feedback from SDRs helped fix mistakes fast.
• Using better contact data and avoiding too many job titles early on saved time.
• Internal know-how mattered more than relying on outside help or agencies.
• Smart workflows and the right tech stack made the difference-not working harder, but working smarter.

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