Introduction

Most companies waste the chance to connect after events. This article shows how Chili Piper booked 97 meetings at just one event.

What's the problem it solves?

After big events, most companies send the same boring emails and hope people respond. But attendees ignore them, reps waste time chasing bad leads, and real chances are missed. This article fixes that by showing how to turn in-person interest into real meetings-right away.

Quick Summary

Many companies get event follow-up wrong. They chase badge scans, send spammy emails, and don’t focus on real connections. Chili Piper flipped the script by making booked meetings their main goal. They set up their booth to attract visitors with fun swag, helpful demos, and on-the-spot meeting booking.

They also went beyond the booth. They hosted fun offsite parties, worked with partners and influencers, and made sure customers could see the product in action. Everyone involved wore bright, branded outfits, and they filmed content to use later. The key lesson: don’t just collect leads-build real moments that lead to real meetings.

Key Takeaways from the article

• Stop chasing badge scans. Focus on booking meetings at the event.
• Put swag front and center to start conversations.
• Let visitors schedule meetings on the spot, even using reps’ phones.
• Reward reps for booked and held meetings.
• Set up your booth with multiple ways to demo the product.
• Use fun and useful reasons-like free headshots-to draw people to your booth.
• Host offsite events to reach more people in a relaxed setting.
• Work with partners, customers, and influencers to boost your reach.
• Show your product in action at the event. Let people see real value.
• Record videos and interviews on-site to use as content later.
• Be bold and do something that makes your brand stand out in a crowded space.

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