B2BVault's summary of:

Key Findings from the Forrester Total Economic Impact™ study on Writer

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Writer
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Introduction

Most companies spend millions on AI but see little return. This study shows how one AI tool helped big businesses save money and time.

What's the problem it solves?

Many businesses invest a lot in AI tools but don’t get the results they expect. They face slow processes, high costs, and poor returns. This article explains how one platform, Writer, helped companies fix these problems by saving money, speeding up work, and improving team output.

Quick Summary

Most companies using AI waste money because the tools are hard to scale or don’t give real value. Writer, an AI tool for large businesses, was studied by Forrester to see if it actually works. The results showed a 333% return on investment in just three years and $12 million in value gained.

Writer helped companies work faster, train new workers quicker, cut outside agency costs, and remove the need for extra tools. Teams saved time on content creation, followed brand rules better, and onboarded new staff in less than half the usual time. While the numbers are strong, companies also saw softer wins, like better writing, higher customer trust, and quicker responses to market needs.

Key Takeaways from the article

  • Writer gave companies a 333% return on investment and saved over $12 million in three years.
  • It cut review time by 85% and sped up new hire training by 65%.
  • Companies saved big by doing more work in-house and using fewer outside tools or services.
  • Writer made it easier for teams to follow brand rules and avoid mistakes.
  • Employees learned to write better by using Writer’s feedback tools.
  • It helped teams launch projects faster, which boosted customer happiness.
  • Even though many AI tools fail, this one proved useful with clear results and faster payback than expected.
  • Writer also improved security and kept data safe, which is key for industries with strict rules.
  • The real value came not just from saved costs but from helping teams work smarter and focus on bigger goals.

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