B2BVault's summary of:

My $90K/mo content ecosystem

Published by:
Pierre Herubel
Author:
Pierre Herubel

Introduction

Pierre shows how he makes $90K each month with a 5-pillar content system built on LinkedIn, YouTube, newsletters, and sales.

What’s the problem it solves?

Many creators and consultants post content online but struggle to turn it into steady income. Pierre’s framework shows how to connect content, audience growth, and offers into one system that consistently drives revenue.

Quick Summary

Pierre’s ecosystem runs on five main pillars. First is LinkedIn, where he uses infographics, carousels, and personal stories to grow his 156,000 followers and direct them to his profile, which works like a sales page. His profile highlights his products and pushes people toward his newsletter or offers.

The second pillar is his newsletter with 31,200 subscribers. It acts as the hub where he delivers deep insights and branded visuals. Each issue includes links to his offers, making the newsletter both useful and a natural sales channel.

The third pillar is YouTube, which works as a conversion engine. With SEO-friendly videos and contextual lead magnets, it attracts people searching for answers, drives them to his email list, and nurtures them into paying customers. The fourth pillar is warm outbound and social selling, where he starts direct conversations with people who engage with his content. Finally, the fifth pillar is his offer and sales system, which uses multiple products and a test-launch-operate method to validate and scale. Together, these parts turn attention into income.

Key Takeaways

  • LinkedIn is still powerful, but visual content is a must.
  • A newsletter should be the hub of the content system.
  • YouTube videos with strong SEO and lead magnets bring long-term leads.
  • Warm outbound is more effective than cold outreach.
  • Multiple offers and a clear sales system make the business resilient.

What to do

  • Use LinkedIn to share visual content and direct people to your profile.
  • Start a branded newsletter that delivers unique insights and links to your offers.
  • Create SEO-friendly YouTube videos with contextual lead magnets.
  • Track who engages with your content and reach out with warm outbound.
  • Build a portfolio of offers and test them with small launches before scaling.

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