Introduction

Navattic tested two demo types: one general, the other tailored to different user roles. The segmented demo led to much better results.

What's the problem it solves?

Companies with different types of users don’t always know which kind of product demo to show first. This test helps show which one actually brings in more leads and clicks.

Quick Summary

Navattic ran an experiment on its homepage to see if a general demo or a personalized demo by role would work better. They tested both styles using A/B testing tools over three weeks and tracked how many people clicked to book a demo or signed up.

The role-based demos did much better. Click-through rates (CTR) were about 25%, compared to 15–18% for the general demos. They also brought in more qualified leads. While both formats of the segmented demo performed about the same, they clearly beat the overview demos. This shows that giving people a choice based on their role (like sales or product) works better than showing the same thing to everyone.

Navattic recommends others test their own segmented demos. The article includes clear steps: build two demo types, set up A/B testing in Navattic, and use built-in analytics to see what works best. Other tips include testing gated vs ungated demos, trying different headlines, and changing the call-to-action.

Key Takeaways from the article

• Segmented demos led to 45% more form submissions
• 6.3x more qualified leads came from segmented demos
• Role-based demos had a 25% click rate, much higher than general ones
• Shorter overview demos did slightly better than long ones
• Both role-based formats performed equally well
• Navattic suggests A/B testing based on persona, job, or industry
• Their analytics tool helps measure things like clicks and time spent
• You can also test different intros, CTAs, and whether to gate your demo
• Personalized demos may push your results into the top 10% of all demos
• Even small changes in demo structure can greatly improve performance

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