Introduction

Tired of hearing what a product can do? Product-led marketing lets you try it first, making it easier to decide and buy faster.

What's the problem it solves?

Most companies still focus on explaining their product rather than letting users try it. But today’s buyers prefer to test things on their own before making decisions. Product-led marketing solves this by giving people a hands-on way to experience the product early, which builds trust and improves results.

Quick Summary

Product-led marketing (PLM) is a way of getting customers by using the product itself as the main marketing tool. Instead of just talking about features, companies let people use the product through free trials, tours, or demos. This helps buyers quickly see if the tool fits their needs.

Modern buyers want to figure things out on their own. PLM works because it matches how people now choose software. It makes it easier to guide users to important moments where they see value. This approach can increase signups, boost product use, and help turn more people into paying users. The article gives examples from companies like Trainual and Ramp, who saw better results by putting product demos front and center.

Key Takeaways from the article

• Product-led marketing helps buyers learn by trying, not just reading or watching.
• It's part of the product-led growth approach but focuses on marketing.
• Use interactive demos to show value early and increase signups.
• Build tours that highlight your best features and guide users step by step.
• Add demos to your site, product pages, blogs, and emails.
• Tailor demos to different types of users, industries, or roles.
• Track activation, engagement, and conversion to measure success.
• Get support from sales, product, and customer success teams.
• PLM works best when it's part of the whole user journey.
• Tools like Navattic, UserGuiding, and Appcues can help build and track demos.

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