Introduction

Reddit now shows up at the top of Google searches and shapes what people buy-yet most brands still ignore it. This guide shows why that’s a mistake.

What's the problem it solves?

Most companies don’t realize Reddit is quietly shaping how people find answers, explore products, and make buying decisions-especially in B2B. They risk falling behind by not knowing how Reddit affects search rankings, customer opinions, and deal flow.

Quick Summary

Reddit used to be just a place for online discussions. Today, it's one of the top sources of content people trust when making decisions. In fact, Reddit now beats many review sites in Google rankings and appears for millions of high-value search terms. That’s because people trust honest answers from real users more than brand-written blog posts or sponsored reviews.

This article explains how Google’s recent changes and Reddit’s deals with AI companies like OpenAI have made Reddit more important than ever. It walks you through why Reddit is shaping the buyer’s journey in both B2C and B2B and how users-even without accounts-are reading and relying on Reddit every day. It also provides a step-by-step playbook for brands to participate, from setting up a company subreddit to using Reddit ads and retargeting pixels. At its core, it shows that Reddit is no longer a side channel-it’s now a central part of how people search, decide, and buy.

Key Takeaways from the article

• Reddit content now ranks at the top of Google for millions of commercial keywords.
• Google and OpenAI have signed big deals to access Reddit’s content for AI and search.
• Users often add “Reddit” to searches to find real opinions, not SEO fluff.
• Reddit is shaping how people move through the buying process-without you seeing it in your CRM.
• B2B buyers trust Reddit more than polished landing pages or G2 reviews.
• There are two ways to show up on Reddit: openly (as a brand or employee) or quietly (joining community conversations).
• To do well, brands must respect Reddit culture-no hard selling or fake engagement.
• A brand subreddit, built and run well, can drive support, discovery, and trust.
• Use Reddit as a research tool to understand your audience and their questions.
• Retarget Reddit visitors with custom ads-most brands still forget to set up the Reddit pixel.
• Success comes from real contributions, not promotions. Reddit rewards value, not volume.

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