Introduction

Most SaaS teams guess how well they’re doing. This report shares real product benchmarks so you can make smarter, fact-based decisions.

What's the problem it solves?

Companies often don’t know how their product is performing compared to others. Without these numbers, it’s hard to fix what’s not working or prove what is. This report helps teams measure key user behaviors like activation, retention, and feature use so they can grow faster and make better choices.

Quick Summary

Userpilot’s 2025 Benchmark Report shows what strong product performance looks like using real data from 547 SaaS companies. It looks at key areas like how quickly users find value (Time to Value), how many users complete onboarding steps, use core features, and stay after their first month. The report breaks things down by company size, type (Product-Led vs Sales-Led), and industry so teams can see where they stand.

One big finding is that activation rate, the moment a user sees value, has the biggest impact on long-term revenue. Sales-led companies often do better on onboarding and core feature use because they offer more personal support. But Product-led companies sometimes win at retention, thanks to better self-serve tools. Time to Value is quickest at very small or very large companies, and NPS (a measure of customer happiness) improves as companies grow. The report also gives simple tips to boost each metric.

Key Takeaways from the article

• Activation rate is one of the most important SaaS metrics for revenue
• The average activation rate is 37.5%, with top industries like AI & CRM doing better
• Time to Value averages 1.5 days, but is slower in HR and faster in CRM/Sales
• Companies that guide users with onboarding checklists see better results
• SLG (Sales-Led Growth) companies tend to outperform PLG (Product-Led Growth) ones in onboarding and core feature use
• Core feature adoption is key to long-term user success but sits at only 24.5% on average
• Month 1 retention is 46.9%, and PLG companies slightly outperform SLG here
• NPS scores average 35.7, with higher scores often seen in bigger companies
• Smaller companies do better at onboarding and activation by focusing deeply on user needs
• Tracking and improving these metrics helps products grow faster and keep users longer

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