Introduction

Sales battlecards help reps win tough deals, but only if they’re easy to use and updated with clear, useful information.

What's the problem it solves?

Many companies make battlecards that reps ignore because they’re confusing, outdated, or hard to find. This guide shows how to make battlecards that sales teams actually want to use in real conversations.

Quick Summary

Battlecards are short guides that help salespeople talk about their product and answer tough questions about competitors. A good battlecard tells the rep what to say, when to say it, and why it matters. They’re especially useful during tough sales calls or when facing a strong competitor. But to work well, they need to be sharp, clear, and fit the rep’s needs.

There are different kinds of battlecards: some help with early talks, some are for handling objections, others give deep product facts, and some are quick summaries for exec-level calls. The best ones are made with input from the sales team, organized clearly using formats like “Fact, Impact, Act,” and updated regularly. They should not just list facts, but tell a short story that helps the rep explain things simply and with confidence.

The article also shows examples and templates for “Why We Win” and “Objection Handling” cards. It ends with five smart tips for creating your first battlecard, starting with knowing who it’s for and checking in often with sales to keep improving it. When done right, battlecards can turn a good pitch into a closed deal.

Key Takeaways from the article

• Battlecards help salespeople explain your product, answer hard questions, and win deals.
• There are four main types: BDR, Sales, Product, and Executive battlecards.
• Good battlecards are short, useful, and focused on what the rep needs in real time.
• Always include context, strong wording, and specific facts.
• Use formats like “Fact, Impact, Act” to make battlecards easy to follow.
• Keep them up to date -old info will cause reps to stop trusting them.
• Ask sales teams for feedback and build cards they actually want to use.
• Use real sales stories, win-loss insights, and clear examples to build stronger cards.

‍