Introduction

Mark Kilens shares a new way to grow B2B companies: focus on people, not just numbers. It's about trust, not just traffic.

What's the problem it solves?

Most B2B marketing today feels robotic and disconnected. It pushes content without real connection. Mark's people-first model fixes this by focusing on building real relationships, trust, and partnerships before trying to sell anything.

Quick Summary

Mark Kilens believes companies need to stop chasing leads with old-school tactics and start building stronger relationships through useful content, community, and partnerships. His people-first go-to-market model is all about earning attention by helping others first. It means creating real value upfront-like hosting events, making helpful content, or building a loyal audience-before trying to sell anything.

He explains how companies often treat content like a one-way street: they post it, hope people find it, and then try to sell. But this doesn’t work anymore. Mark says content should start conversations, build trust, and happen where people already are-like in online communities or through partnerships. He also believes businesses should invite users into a shared space, not just send them to a lonely blog page. That’s how you build a real audience and eventually customers.

Key Takeaways from the article

• Stop pushing content from your brand only; let real people lead the voice
• Build your audience first-before building your sales process
• Use events, helpful tools, and media to earn attention and trust
• Share your point of view openly to attract the right people
• Let users access your content through one sign-up, not many forms
• Build partnerships to help spread your message faster and better
• Think of content as a way to start conversations, not just fill your blog
• Use AI to help with content creation, but keep it human and real
• Measure what content and stories actually bring people closer to buying
• Long-term trust always beats short-term tricks in B2B marketing

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