AI is changing how UX designers work. This article looks past hype and shows what research really says about AI in UX.
There is a lot of noise and hype about AI in design. Designers do not know where AI truly helps, where it hurts, and how to use it without losing quality or creativity.
Academic research shows that UX designers already use AI across the design process, mostly in testing and discovery. AI helps find user problems, create personas, explore ideas, build prototypes, and predict usability issues. Tools like ChatGPT are the most common, even though visual design AI still lags behind text.
AI brings speed and cost savings, but it also creates risks. Designs can become generic, biased, or overly optimized. Designers may spend too much time prompting instead of thinking or sketching. Junior designers may also lose chances to build core skills if they rely too much on AI.
Most UX designers feel positive about AI overall. It helps them move faster, avoid blank-page stress, and work better with stakeholders. Still, some feel less ownership over their work and more mental load from writing good prompts. Research agrees that AI should support designers, not replace human judgment.