Introduction

In 2025, everyone is creating content but fewer people are sharing real insight. The best way to stand out is to show what you’ve lived, not what you’ve heard.

What’s the problem it solves?

Most content today looks and sounds the same because creators repeat the same “safe” advice. The article explains how to stand out in this crowded world by sharing personal experiences and unique insights instead of copying trends or theories.

Quick Summary

The internet is full of content, but attention hasn’t grown. This makes 2025 a “red ocean” where every creator fights for the same views. Tricks like catchy hooks or high posting frequency might help for a moment, but they don’t build real differentiation. The real edge comes from two things: unique insights and signature formats.

Unique insights come from lived experience - the patterns you notice, the lessons you’ve earned, and the ways you connect ideas. These insights help people see things differently, not just agree with what they already know. Pierre ranks insights into four levels:

1. Commoditized (basic truths everyone repeats)
2. Common (useful but familiar ideas)
3. Strategic (fresh, pattern-based observations)
4. 1% Insights (rare, perspective-changing lessons from deep experience).

Most people share Levels 1 and 2. The best creators focus on Levels 3 and 4. To reach those levels, you must do real work, reflect on it, and share what you learned. In short: stop saying “I know” and start saying “I did.”

Key Takeaways

• Content saturation means only original insight stands out.
• Repeating general truths (“consistency is key”) makes content forgettable.
• Lived experiences create authentic and fresh insights.
• Strategic and 1% insights make audiences think differently.
• Doing real work before writing builds credibility and trust.

What to do

• Do something real - run a project, test, or experiment.
• Reflect - write down what worked, what didn’t, and why.
• Share insights - turn them into stories, lessons, or case studies.
• Avoid clichés - skip overused advice and theory.
• Build a format - develop a recognizable way to present your ideas.

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