Introduction

Good content often fails to bring leads because offers don't match the content. Learn HubSpot's way to fix this link.

What’s the problem it solves?

Many brands make great content but then add a generic promo that feels out of place. This gap means readers enjoy the content but do not become leads.

Quick Summary

Brands can build a loyal audience with strong articles or videos. Yet when they add a one-size-fits-all offer, people ignore it and move on. Content shines, but the offer falls flat.

Kyle Denhoff at HubSpot created the ACOM framework to fix this. First, his team finds out who will see the content. Next, they look at what the content teaches. Finally, they choose an offer that fits that exact lesson.

They also listen to real users and try new formats like podcasts. By matching each content type with a useful offer, more readers take the next step toward becoming leads.

Key Takeaways

• Offers must match the topic and reader need.
• Learn where and how your audience consumes content.
• Plan your offer first, then create the content around it.
• Offers should give quick, hands-on value.
• Test new formats and offers together for best results.

What to do

• Review your content and check if each offer fits the topic.
• Talk to real users about where and how they learn, then test one new format.
• Pick an existing asset you can offer, then build content that leads into it.
• Make sure readers can use your offer within 30 minutes.
• Track which content-offer pairs bring in quality leads and adjust as needed.