B2BVault's summary of:

The definitive guide to mastering product sense interviews

Published by:
Lenny's Newsletter
Author:
Ben Erez

Introduction

This guide breaks down the hardest part of PM interviews: product sense. It gives you a clear step-by-step plan to pass.

What's the problem it solves?

Many people fail PM interviews because they don’t understand what product sense interviewers want. This article gives job seekers a full plan to prepare, so they know how to think, speak, and answer like a great product manager.

Quick Summary

Product sense interviews test if you can spot real user problems and come up with smart solutions. This article explains how to do well by using structure and practice. It shows how to break down your answer into five clear steps: explain the product's purpose, choose a target user group, find a real problem, build a solid idea, and present it clearly.

The author shares tips from both being a PM at big companies and coaching others. He gives examples of answers and shows how strong candidates stay clear, focused, and human-centered in their thinking. The advice helps candidates avoid mistakes like jumping into ideas too fast or giving messy answers without structure. The guide includes ways to practice and improve, even if you're nervous or unsure.

Key Takeaways from the article

  • Start strong with a clear plan and basic assumptions
  • Use a five-part answer structure: motivation, user, problem, solution, and clear talk
  • Think about why a product matters, not just what it does
  • Pick user groups based on needs, not just age or location
  • Focus on real problems in the user’s day, not just guesses
  • Offer more than one solution and explain why you chose the best one
  • Practice is key: use mock questions, repeat your plan, and speak out loud
  • Avoid rambling, copying features, or asking the interviewer what to do
  • Think like a leader: guide the interview, don’t wait to be told
  • Connect everything back to the mission of the product and company

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