B2BVault's summary of:

The Expectation Reset: 7 Ways AI Is Redefining Customer Expectations

Published by:
Reforge
Author:
Brian Balfour

Introduction

AI is changing what people expect from products. Today, good isn’t good enough-people want speed, personalization, and smart help now.

What's the problem it solves?

This article explains how AI is quickly changing what customers see as normal, and why most product teams will fall behind if they ignore these new standards. It shows how to stay focused on real user needs today, not far-off predictions.

Quick Summary

Many product teams are stuck trying to guess what AI will do in five years. But what really matters is how AI is already changing what users want. Customers now expect products that do the work for them, give instant results, feel custom-made, and understand their needs without being told. These rising demands are pushing older products to the edge and creating sudden product-market fit collapses.

To stay competitive, teams need to keep up with these new standards. AI is pushing users away from tools they have to set up and learn, toward tools that work right out of the box. If a product takes too long to deliver value or feels too generic, users will leave. This article gives seven clear ways customer expectations are shifting-and shows how smart teams are adapting now by changing how their products work, charge money, and show value.

Key Takeaways from the article

  • Customers want tools that do the job, not just help them do it
  • People expect things to be custom-made without much setup
  • They want fast results, not wait times or delays
  • Manual tasks are out-busy work should be automated
  • Payment is changing from per user to per outcome
  • Interfaces should adapt to the user, not the other way around
  • Tools need context-they should know what users are working on

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