Introduction

HubSpot rewrote its entire roadmap in 2023 to go all-in on AI-and it’s changing how B2B software is built, sold, and used.

What's the problem it solves?

Many B2B companies are stuck using old ways to build and sell software. This article shows how AI is forcing a complete reset-from coding and support to marketing and customer service. It explains why speed, flexibility, and personal experiences matter more than ever.

Quick Summary

HubSpot’s CEO, Yamini Rangan, made a bold choice in early 2023: throw out the company’s carefully planned roadmap and go all-in on AI. Within weeks, they shipped their first AI features. Now, 95% of their engineers use AI daily, and AI-powered support resolves most customer issues. This wasn’t a side project-it changed how the whole company works.

The article shows that AI isn’t just about faster coding or smarter support. It’s changing how companies connect with buyers. Old tactics like bulk emails and one-size-fits-all messages don’t work anymore. Buyers expect personal attention, not just personalization. HubSpot learned that to win, you need smart platforms, strong partners, and teams who are excited to learn and adapt. They also discovered that success comes from tracking real value-not just building features fast.

AI is also changing how websites, tools, and teams work. Instead of search and clicks, people now expect answers and action. This means your business needs to shift from showing information to having real conversations. HubSpot’s playbook shows how to do that-and why waiting too long could leave your company behind.

Key Takeaways from the article

• HubSpot scrapped its roadmap to go all-in on AI in early 2023.
• AI in coding and support has proven real value fast.
• 95% of HubSpot engineers use AI every day to build smarter, not just faster.
• AI-powered support systems solve up to 80% of customer issues.
• Success now means sending personal, not just personalized, messages.
• Volume-based outreach is outdated-focus on relevance and timing.
• Old search-based websites are being replaced by conversation-based AI agents.
• Point tools will lose to platforms that connect everything in one place.
• Partner networks drive loyalty and long-term growth.
• Curious, growth-minded teams will lead the AI future.
• AI tools must be useful every day-not just fun one-time tricks.
• The companies that adapt quickly will define the next generation of B2B.

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