B2BVault's summary of:

The new UX era

Published by:
Growth Unhinged
Author:
Yaakov Carno

Introduction

AI tools all use the same prompt box, but only a few actually help users reach value fast. This article shows what works and what fails.

What's the problem it solves?

Most AI products look the same, but users still struggle to know what to type. The empty prompt bar creates friction, confusion, and slow activation. This piece explains how to design prompt journeys that guide people to real value fast.

Quick Summary

AI products now open with a simple input box, but that box is not true “instant value.” Users do not know what to ask, and products do not know who is asking. The result is a messy first experience where the design looks smooth, but the path to value is unclear. That’s why the prompt bar has quietly become the new onboarding problem.

The best teams treat the prompt as the start of the full journey. They guide users with clear examples, use intent-driven prompts, mix passive and active context gathering, and make the first output both fast and relevant. They also connect data, sources, and next steps so the user never hits a dead end. Activation is no longer setup-aha-habit. It is prompt-context-output-action-habit, all in a tight loop.

Great prompt UX focuses on real use cases, not magic tricks. Teams like Canva, Notion, Replit, Lovable, Gamma, and others anchor the prompt bar in clear tasks, show what is possible, and move users straight into action. The strongest products always give a next step so the user keeps going and builds a habit.

Key Takeaways

  • The prompt bar is the new onboarding and also the first value moment.
  • Users freeze when given a blank box, so examples and clear paths matter.
  • Activation now happens in a loop: prompt, context, output, action, habit.
  • Fast relevance beats flashy AI tricks.
  • Good prompt UX groups tasks by intent so users know what the tool can do.
  • The first output must be useful, not just “wow.”
  • Context gathering can be passive or explicit, but it must help deliver better results.
  • Clear next steps keep users moving instead of stopping after one answer.
  • Social proof and playful elements reduce hesitation and spark exploration.
  • Integrations and data sources should be visible and easy to use.

What to do

  • Add clear, job-focused example prompts instead of “type anything.”
  • Group prompts by intent so users instantly know what the product supports.
  • Guide users with short, clear text about what the tool does and why it matters.
  • Gather the minimum needed context to make results better and faster.
  • Make the first output both useful and simple to act on.
  • Always show a next step: edit, publish, build, share, or try another prompt.
  • Add light play features like “surprise me” to reduce hesitation.
  • Show user templates or samples to inspire new actions.
  • Connect all key data and sources so the prompt bar never feels empty.
  • Track time-to-value and return rate, since these show if your prompt UX works.

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