Introduction

The best products don’t just work well, they speak to you at the right moment. That’s what turns users into fans who share it.

What's the problem it solves?

Most users sign up for a product but never stick around. This article shows how to guide people step-by-step using the right message, at the right time, in the right way, so they stay longer and bring others along.

Quick Summary

An omnichannel lifecycle strategy means using different ways to talk to users depending on where they are in their journey. Instead of sending the same message everywhere, this method picks the best place and time to connect. It helps new users learn fast, form habits, and eventually love the product enough to share it with friends.

Each stage of the user journey has different needs. Early on, users need to feel confident and see quick wins. Later, they need help building habits and exploring deeper features. Smart product teams map out this journey, use tools like email, push, or in-app tips, and make sure the message fits the moment. Companies like Duolingo have used this approach to increase how many people stick around, learn daily, and invite others.

Key Takeaways from the article

• Omnichannel strategy means using the best message at the best time, not just repeating yourself everywhere
• Emails are great for learning, while push notifications help build habits
• In-app messages guide users in real time, and SMS is best for urgent situations
• User journeys go from signup to habit to advocacy, and each part needs its own plan
• Look for “aha” moments where users feel the value and help them reach the next one
• Group users by their behavior to send them the most helpful messages
• Test your messages before choosing where and how to send them
• Track what matters: time to first success, feature use, referrals, and overall happiness
• Duolingo raised its retention with simple, well-timed nudges across different channels
• Done right, this strategy makes the product feel like a helpful guide, not just a tool

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