Introduction

Most businesses now use LinkedIn videos, but many still hold back. This report shows what’s working-and what’s holding teams back.

What's the problem it solves?

Many businesses struggle to start using video on LinkedIn. They either don’t know how, lack time, or can’t prove the value to others.

Quick Summary

The report shows that 79% of companies now use videos on LinkedIn for marketing and communication. However, over half of the remaining businesses say they don’t even know where to begin. Time, cost, and convincing others to support video are also big problems.

Most videos are made by in-house teams, with text-based videos being the easiest and most common. Companies post videos to boost brand awareness, explain their product or service, and show thought leadership. But while organic video is growing, few are using video ads-meaning there’s a big chance for growth there. Companies that track video success mostly look at engagement like likes and comments, rather than sales numbers.

Key Takeaways from the article

• 79% of businesses already use LinkedIn video for marketing.
• Main blockers: not knowing where to start, time, and cost.
• 76% create videos in-house; text-based videos are most popular.
• Top uses: build brand, explain products, show leadership.
• Only 24% use video ads often-many miss this chance.
• 74% post just 1–5 times weekly; most track success by engagement.
• Storykit is the top tool used for creating LinkedIn videos.
• Most companies are B2B, and most survey takers work in marketing.
• Few track video by revenue, showing ROI is still hard to prove.
• Posting more often and using video ads could give companies a big edge.

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