Introduction

GTM teams are doing way more with ChatGPT than expected - from quick tasks to full systems across marketing, sales, and content. This post shows how top teams use it daily.

What's the problem it solves?

Most GTM teams are short on time and tools. They need faster ways to research, write, analyze, and scale their work without hiring a full team or using 10 different apps.

Quick Summary

Instead of using separate AI tools for every need, GTM teams are turning to ChatGPT as their main helper. It’s helping them speed up workflows across product marketing, content, growth, and sales. Many say it saves them hours each week and gives them better insights than they had before.

For product marketers, ChatGPT helps write better messaging, test new positioning, and even grade documents using smart rubrics. Content teams are using it to turn long interviews into outlines, localize pages into other languages, and create SEO-friendly landing pages. Growth marketers use it to analyze paid spend, pick the right experiments, and even auto-create social posts for employees using their past writing styles.

Sales teams are also in on it. They use ChatGPT to prep for meetings, personalize events, and even scan Gong recordings to find patterns that shape product decisions. Whether it's building strategy or writing a blog post, GTM leaders are turning ChatGPT into their daily work assistant.

Key Takeaways

• ChatGPT is becoming a must-have tool in GTM teams, second only to HubSpot
• Use cases range from simple prompts to advanced automations and AI agents
• It saves time, improves quality, and helps scale work across functions
• Prompts work best when they're specific and grounded in good input data
• Top teams are training ChatGPT on brand tone, ICPs, and past content to get better output

What to do

• Start with simple prompts to speed up tasks like content outlines, headlines, or research
• Build prompts based on your company’s tone, audience, and past content
• Test ChatGPT for messaging audits or persona research before your next launch
• Try automating small tasks like translation, blog SEO, or landing page creation
• For deeper use: connect ChatGPT to tools like Notion, CMS, Gong, or analytics to build smart workflows
• Use Claude or GPT-4o for better pattern recognition and long memory needs
• Focus on action, not just analysis - turn AI into your decision-making assistant, not just a content writer

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